RH Amar takes the biscuit with new business win3rd February 2022
RH Amar has been appointed by The Artful Baker to grow the biscuit brand’s presence across the UK wholesale, speciality, independent, Cash & Carry, impulse and ecommerce channels.
Based in Christchurch, Dorset, The Artful Baker produces a range of sweet and savoury biscotti biscuits. The company was founded by Paul Rostand and last year became the first business to receive funding from the Batch Ventures innovation fund – a joint venture between Warburtons and independent business accelerator Mission Ventures.
RH Amar will offer a range of six newly launched savoury ‘Biscotti Nibbles’ and sweet ‘Biscotti Bites’ from The Artful Baker. The savoury flavours are: Fennel, Pink Peppercorn & Sea Salt; Smoked Jalapeno & Lime and Sundried Tomato, Kalamata Olives & Oregano. For the sweet-toothed the biscotti bite flavours are: Triple Belgian Chocolate; Sour Cherry & Dark Chocolate and Salted Caramel, Pecan & Roasted Hazelnut.
Justin Burbage, Commercial Director, RH Amar said: ‘We’re delighted to be adding The Artful Baker to our portfolio of brands. With great taste and quality at its heart, we are confident of the opportunities for growth and look forward to working together to deliver distribution and grow the profile of The Artful Baker brand in the market.’
Paul Rostand, founder and CEO of The Artful Baker said: ‘With increased investment into The Artful Baker, now is the right time to grow our brand into new channels. Working with RH Amar’s channel expertise and reach we hope to take The Artful Baker into even more UK homes.’
The Artful Baker joins our growing portfolio of over 50 ambient food brands, which includes Crespo, Del Monte, Kikkoman, and Mutti alongside RH Amar-owned brands Cooks&Co, Camp Coffee, Mary Berry’s and The Original Waffle Co.
Camp Coffee, our iconic home baking ingredient founded in 1878, has agreed a second year of its showstopping collaboration with baking supremo and television presenter Juliet Sear! This means even more delicious and inspiring new Camp Coffee recipes created by Juliet.
RH Amar has been appointed by chickpea snack company, HIPPEAS®, to be its exclusive distributor in the UK with responsibility for all retail channels, supported by the HIPPEAS® UK office.
Cooks&Co, the award-winning range of store cupboard ingredients sourced from around the world, is launching its first vegan stuffed pepper.