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RH Amar enters chilled desserts

RH Amar enters chilled desserts

10th December 2018

RH Amar and Gü Puds have joined forces in a move which marks RH Amar’s entry into the chilled category for the first time.

Gü Puds is the market leader in premium desserts with 24.9% market share, and its Lemon Cheesecake is the No.1 premium product in the market^.

The team at Gü Puds says about itself: "We’re on a mission to blow the minds of pleasure seekers everywhere. Our job description is simply this: to transform each sweet moment into an explosion of pleasure" – and anyone who has tried Gü is likely to agree!

Gü Puds is determined to make its delicious desserts available in as many places as possible. Currently listed in all the major multiples, it has employed RH Amar to expand its presence in the impulse, convenience and wholesale channels.

The range consists of 14 products including the bestselling Lemon Cheesecake, Guzillionaire and Salted Caramel.

The products are available in three formats: twin packs, singles and sharing.

^Neilsen Scan Track 52 w.e. 6.10.18 2018

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