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RH Amar and Daymon partner on private label

RH Amar and Daymon partner on private label

15th April 2020

We are delighted to have joined forces with global private brand specialist Daymon in a bid to grow our presence in private label.

The partnership will kick off with both parties identifying those UK private brand categories with the most potential to benefit from a makeover, as well as those that have the most untapped scope for growth.

Daymon will focus on generating innovation and concept development and RH Amar will then focus on the commercial execution of all private brand launches created by the partnership.

A spokesperson for Daymon said: “The next wave of private brands will be led by diversification and premiumisation, positioned with options that are lacking in the existing offerings, and we strongly believe there is an opportunity to enhance the UK’s private brand food offer both now and in the future.”

RH Amar MD Rob Amar added: “Our new partnership with Daymon will allow retailers to benefit from a single point of contact for their private brand development, offering the opportunity to strengthen retailers’ current assortments while ensuring their private brands stay competitive.”

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