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RH Amar agrees new partnership deal with Dr. Oetker Home Baking

RH Amar agrees new partnership deal with Dr. Oetker Home Baking

18th October 2021

RH Amar is pleased to announce an exciting new partnership with Dr. Oetker Home Baking to offer a fantastic range of products to the independent and specialist retail channels.

RH Amar will offer 61 home-baking lines from across Dr. Oetker’s decorations, ingredients, coverings, and mixes categories. This will include Dr. Oetker baking best-sellers such as; ready-to-roll icing, sugar strands and bicarbonate of soda, alongside NPD to support seasonal events and occasions.

Justin Burbage, Commercial Director, RH Amar said: ‘It is an exciting time to be working with Dr. Oetker to help extend their home-baking brands reach in the UK. By growing distribution through these channels, we can introduce even more UK households to the joy of baking, as well as increasing frequency of purchase among households already buying into the baking range.’

John Brassington, Executive Head of Sales for Dr. Oetker, said: ‘RH Amar has an excellent track record of helping to grow brands in the UK, including through the wholesale and independent retail channels, and we look forward to working together to capitalise on the opportunities which exist for our brand in the UK home-baking category.’

Dr. Oetker has a heritage dating back 130 years. Last year, sales of Dr. Oetker grew + 32%, with 12m UK kitchens now containing a Dr. Oetker product .

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