RH Amar adds iconic French's & Frank's1st December 2018
RH Amar has added a 19-strong line up of French's and Frank’s RedHot products to its foodservice line up, giving UK customers a taste of America’s No.1 mustard and hot sauce brands.
RH Amar’s brief will focus on growing listings with both existing and new customers.
The agreement follows McCormick’s acquisition of the two US brands in 2017, and further bolsters RH Amar’s 10-year association with the Fortune 1000 company.
"French’s and Frank’s RedHot are both massive brands in the US, and beyond, so we are naturally excited to get this opportunity to grow the footprints of both throughout the UK foodservice trade,” explains RH Amar MD Rob Amar.
Chris Cannon, Commercial Controller at McCormick, adds: "The team at RH Amar have done a great job in growing our portfolio throughout the foodservice arena, and we look forward to their continued success with these fantastic two brands, both of which will further enhance our reputation as a global leader in flavour."
French's mustard contains no preservatives or added flavours, and is gluten and fat free. Meanwhile, Frank’s RedHot uses cayenne peppers which are carefully cultivated, individually hand-picked, then aged for up to a full year, before being blended with vinegar and garlic for a flavour unlike any other.
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