New Mary Berry’s condiments10th October 2017
The Mary Berry’s brand is set to expand once more with the introduction of a range of premium condiments. Debuting in Tesco from mid-October, Mary Berry’s Redcurrant & Mint, Horseradish, and Hollandaise sauces are all aimed at driving value back into the condiments fixture. This premium range is set to delight the brand’s growing number of fans.
The move follows the successful introduction of the first range of fruity-based offerings into the brand’s dressings line-up earlier this summer. The wider Mary Berry’s range now spans four categories and more than 20 products.
The new condiments will be hitting shelves at a premium price of £1.49 per jar and, like the rest of the range, will feature only the finest ingredients. These new additions have tested particularly well with Mary Berry’s core target audiences of empty nesters, as well as families and the growing number of young professional couples who are buying into the brand. These were the conclusions of an independent concept testing company and trials at the Thame Food Festival.
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