Mary Berry’s provides seasonal cheer16th January 2017
Mary Berry’s Foods was among the star performers for RH Amar this festive season as shoppers traded up to premium dressings for the holidays and new year.
The nation’s desire to treat themselves following a tough 2016 resulted in an impressive +18% hike in December orders. The biggest winners were Mary Berry’s Light Salad Dressing and Mary Berry’s Salad Dressing, which posted year on year December order rises of +68.5% and +80.4% respectively .
Brand manager Anne-Marie Cannon said the brand’s great seasonal result had followed hot on the heels of a nationwide Good Taste Tour, during which the Mary Berry’s brand appeared at a series of high profile food shows throughout the UK.
The company also invested in high profile advertising in leading food and lifestyle magazines throughout 2016, further raising the brand’s profile and helping to double its shopper base, while the enduring popularity of the brand’s eponymous founder had undoubtedly helped to keep the brand front of mind with shoppers.
“These results are a great way to start the new year for the Mary Berry’s brand and are further evidence of the opportunity that we have to offer retailers looking to grow sales of premium dressings,” added Cannon. “We have more great plans for 2017 including an exciting new launch, details of which we look forward to unveiling in the very near future.”
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