Makeover for The Original Waffle Co26th November 2018
One of RH Amar's company-owned brands, The Original Waffle Co., has had an eye-catching makeover as the brand continues to capitalise on growing interest in waffles.
The range of Belgian and American-style treats will sport a more contemporary logo, featuring black, white and gold quality cues to reinforce the brand’s premium credentials.
Anne-Marie Cannon, Brand Manager for The Original Waffle Co. at RH Amar, commented: "The category is in strong growth and is popular with a wide range of shoppers who are increasingly used to seeing waffles on restaurant and hotel menus.
"Our brand is growing ahead of the category, so this is the perfect time to give it a refresh and create even greater standout on shelf."
RH Amar is teaming up with confectionery brand Candy Kittens to distribute its brand of gourmet sweets.
The Mary Berry's range of dressings and sauces feature eye-catching colours and beautiful photography.
RH Amar and Gü Puds have joined forces in a move which marks RH Amar’s entry into the chilled category.