In the news

Makeover for The Original Waffle Co

Makeover for The Original Waffle Co

26th November 2018

One of RH Amar's company-owned brands, The Original Waffle Co., has had an eye-catching makeover as the brand continues to capitalise on growing interest in waffles.

The range of Belgian and American-style treats will sport a more contemporary logo, featuring black, white and gold quality cues to reinforce the brand’s premium credentials.

Anne-Marie Cannon, Brand Manager for The Original Waffle Co. at RH Amar, commented: "The category is in strong growth and is popular with a wide range of shoppers who are increasingly used to seeing waffles on restaurant and hotel menus.

"Our brand is growing ahead of the category, so this is the perfect time to give it a refresh and create even greater standout on shelf."

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