COVID-19: The Repurpose and Refocus of Retail
25th May 2020Our partner Daymon, the global expert in Private Brands, has released a white paper entitled ‘COVID-19: The Repurpose and Refocus of Retail’, focusing on the UK market.
With the pandemic creating a dichotomy impacting governments, industries and consumers, critical consideration had to be tabled in terms of the future of retail and the associated role of Private Brands within this ever-changing ecosystem.
The paper examines consumer behaviours in order to stabilise and plan the post COVID-19 retail environment, and the implications for Private Brand management.
It addresses findings on core categories for a Private Brands refocus, that must be paired with guiding principles that inspire, offer affordability, and take into consideration long-term health and sustainability.
Click below to download your copy of ‘COVID-19: The Repurpose and Refocus of Retail’.
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