Cafédirect is proud to be the UK’s first and largest Fairtrade hot drinks brand, improving lives all over the world. Unlike any other coffee company, Cafédirect invests 50% of their profit into Producers Direct, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee-growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face. This reciprocal, direct relationship enables Cafédirect to provide consumers with great tasting, very high quality and continually improving drinks.