About us

Who We Are

RH Amar is a 3rd generation family business. We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.

Why We're Here

For us, it’s all about bringing great products to homes, restaurants and other food outlets, whatever the eating occasion. That’s why we say our overall purpose is:
To make life taste better.

Our Vision

To be the UK’s 1st choice fine food supplier. We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.

Our Values

As a family business, it’s not just what we do that matters, but how we do it, and how we are. We express this with our five “Amar family” values:

  • Integrity - We say: "Win the right way"
  • Passion - We say: "I care"
  • Accountability - We say: "I will"
  • Creativity - We say: "Find a better way"
  • Teamwork - We say: "Team first"